Twitter’s potential potholes and 3 ways to avoid them
By: Gail Balfour
Backbone Magazine
Using Twitter as a business tool may be all the rage right now, but before your company jumps headfirst, it pays to take a step back and assess the potential risks. One large financial services firm did just that, and discovered that the main danger lay in the fact that they were thinking about Twitter differently than other Web content. This may be due to its potential for immediacy.